All Eyes On Us
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Role
Creator
Engagement
Dec 2020 - current
Skills used
Webflow development
CMS architecture
UX/UI Design
Responsive design
Interaction design
Responsive development
Webflow interactions
Custom code
Performance optimization
Finsweet attributes
Technical SEO
Graphic design
Branding
Typeface design
Project overview
All Eyes On Us was my first Webflow project, independently designed and developed in 2020 as a complete apparel brand and ecommerce experience. I created everything from the brand identity and clothing graphics to a custom geometric typeface constructed letter by letter from original shapes. I also designed the UX/UI and responsive layouts, built the ecommerce system, and created every interaction, including original Lottie animations, advanced scroll-based motion, and custom WebGL effects. Preserved largely in its original form, it marks the beginning of my Webflow practice.
